User Acquisition Manager (Paid Social focus)
Bumble Inc. is seeking a User Acquisition Manager to join our global team. This hands-on role will be pivotal in executing ambitious growth strategies for Bumbles portfolio of products. As the ideal candidate, you have a strong background in managing app install campaigns on paid social channels, along with experience in paid search and programmatic channels. You will have a track record of managing UA campaigns at scale and be capable of making data-driven decisions.
As the User Acquisition Manager, you will be responsible for optimizing current acquisition strategies, testing new ad products, analyzing performance, and collaborating with cross-functional teams to improve our user acquisition efforts.
What you'll be doing
Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels, with an emphasis on Paid Social (Meta, TikTok, Snap)
Analyze the effectiveness of campaigns across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs
Collaborate closely with our Growth Creative team to introduce new ad creatives, develop creative strategy, and generate breakthrough ideas to attract new users
Guide and support the launch of user acquisition efforts in new, exploratory markets and channels, using competitive and market intelligence
Produce reports and presentations, including daily pacing and tracking against plan, while providing insightful commentary and recommendations
Manage relationships with select ad partners by setting agendas for calls, tracking ongoing tests, and coordinating with the team
Actively contribute to team meetings, initiatives, and knowledge-sharing efforts
About you
3-6 years of proven experience in performance marketing/mobile user acquisition using channels such as Meta, Snapchat, and TikTok
You have strong analytical skills with the ability to make data-driven decisions
You are experienced in leveraging acquisition channels to drive revenue and/or user acquisition growth
You have experience working within a distributed team across different geographies
You have direct experience with analytics and attribution solutions, with exposure to data visualization/BI tools
You are a self-starter: you thrive on taking ownership of initiatives with limited oversight and are comfortable in a fast-paced environment
You're able to work effectively in a remote environment with team members in multiple time zones
You have excellent written and verbal communication and organisational skills, and the are able to build strong working relationships with different stakeholders
Base Compensation Range: $92,000 - $97,500.00 USD. For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.
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