Assistant Marketing Director

Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in advertising, performance marketing, and e-commerce, with a proven track record of developing and executing successful marketing strategies. This role requires a creative thinker with excellent leadership skills who can inspire a team and collaborate effectively across departments.

Responsibilities
• Develop and implement comprehensive marketing strategies that align with business goals and objectives.
• Oversee all advertising campaigns, ensuring they are executed effectively across various platforms, including Google.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing decisions.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with sales teams to create integrated campaigns that drive lead generation and conversion.
• Write compelling copy for various marketing materials, including digital ads, email campaigns, and website content.
• Utilize HTML skills to enhance online content presentation and functionality.
• Implement marketing automation tools to streamline processes and improve efficiency in campaign execution.
• Analyze performance metrics to assess the effectiveness of marketing initiatives and make data-driven adjustments as needed.

Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a strong focus on performance marketing and e-commerce.
• Proficiency in advertising platforms, particularly Google Ads.
• Strong budgeting skills with experience managing large-scale marketing budgets.
• Excellent copywriting abilities with a keen eye for detail.
• Familiarity with HTML and its application in digital marketing efforts.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication skills, both written and verbal.

Join us in this exciting opportunity to shape our brand's future through innovative marketing strategies!

Job Types: Contract, Internship

Pay: From $82,000.00 per year

Work Location: Remote

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