Integrated Account Based Marketing Manager | Cloud Campus
Purpose
Were seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns that drive pipeline growth and revenue. Reporting to the Director of Integrated Marketing, you will manage 1:1 and 1:Few ABM campaigns, collaborating cross-functionally with Sales, Customer Success, and other Marketing teams. This role is pivotal in driving personalized, targeted engagement across our key accounts. The ideal candidate will have hands-on experience with Demandbase, practical knowledge of multichannel ABM campaigns, and proficiency in Salesforce (SFDC) and gifting platforms. Your ability to develop creative, data-driven strategies will help us deepen relationships with high-value accounts and optimize the buyer journey.
This position is 100% work at home.
Your Responsibilities
ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.
Collaboration: Partner with Sales and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.
Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline growth and market share.
Data & Optimization: Leverage tools like Salesforce, Demandbase, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.
Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.
Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution. ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.
Collaboration: Partner with Sales and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.
Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline growth and market share.
Data & Optimization: Leverage tools like Salesforce, Demandbase, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.
Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.
Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.
Qualifications
7 years in B2B marketing with 3+ years in ABM roles.
Expertise in marketing tools such as Marketo, Demandbase, and Salesforce.
Proven ability to deliver high-ROI campaigns in a fast-paced environment.
Strong project management, analytical, and communication skills.
Travel:
Please expect reasonable travel for this position approximately a few times quarterly but based on the needs of the business
Be Part of Our TP Family
It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.
Teleperformance is an Equal Opportunity Employer
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